High-end fashion brands are slowly becoming more accessible to individuals who don’t bring in upper class wages thanks to discount high-end fashion online retail stores. This new trend in online shopping is convincing a lot of chic customers to stop paying retail prices for their favorite brands and wait until the looks they want become available for significantly cheaper on sites like Bluefly.com.

In the past, price conscious shoppers had to turn to less prestigious, and slightly sketchy, options such as Ebay and Craigslist to find name brand, fashionable products. The fact that it’s sometimes hard to trust anonymous sellers on these sites brought about the creation of much more trustworthy and reputable online retailers whose sole purpose was to bring name brand fashion products to consumers, for a much cheaper price than retail.

Today sites like Overstock.com, Bluefly.com and Valuebags.com offer men’s and women’s clothing, handbags, accessories and more from top notch designers such as Juicy Couture, Nicole Miller, Betsey Johnson, Stella McCartney, Yves Saint Laurent, Alexander McQueen, Longchamp, Fendi, Prada, Gucci and many, many more. While a lot of these designers’ goods are still a lot higher than the average person is willing to pay for something like a tote bag, they are marked down to a level that is much lower than their original suggested retail price.

Discount retailers offer amazing deals for the products that fashion savvy shoppers are looking for. It may take a little extra effort to find a deal on exactly what you’re looking for, but odds are someone has it for cheaper than retail.